W I N G I N G I T:
Lemme tell you about the week I stopped winging our SEO and marketing strategy and started taking analytics and data seriously...
3 years ago, right after the 2018 federal tax reform passed, @loftyexpectations called me and asked if I could comment on a story he was doing about people moving to south Florida due to the SALT tax changes.
In preparation, I jumped into our website backend (the analytics), expecting to pull numbers from a spike in people from the northeast, but instead found a bizarre spike in traffic specifically from people in California.
I dug deeper into the numbers and the increase in Californians was overwhelming across all of our platforms.
I immediately doubled down on our marketing strategy to target California specifically and wouldn’t you know it, “hey got another call from a high end buyer moving here from California!” has been my team’s anthem ever since. 😉😏😏
Is your marketing strategy backed by data or are you just winging it? I think lots of entrepreneurs and realtors would tell you the latter if they’re being honest (“it’s a feel thing” was my mantra)
My point is this — If you’re spending marketing dollars without fully articulating a goal, vision or strategy, you’re probably spinning your wheels like I was 3 years ago. Outlining a plan of attack, a budget, and a goal is how you run a business vs a side hustle. Don’t wing it and don’t act impulsively. (Unless you’re donating to charity — in which case, always donate impulsively when called upon ✌🏼 That topic is for another day though 🥰)
Link to @wptv story from 2018 in my instagram bio
Holly Meyer Lucas is an award winning, top producing real estate leader and the founder of the Meyer Lucas Real Estate Team at Compass. Based in Jupiter, Florida and servicing the Palm Beach area of South Florida, Holly and her team of agents use cutting edge marketing techniques and analytics to drive their luxury home sales. While Holly is known nationally for her work with professional athletes and their families, she and her team treat every client like an MVP. To learn more about Holly and the Meyer Lucas Team, including seeing our current listings, please visit http://www.meyerlucas.com