𝗛𝗢𝗪 𝗜 𝗕𝗨𝗜𝗟𝗧 𝗧𝗛𝗜𝗦:
Part 1 | Failure was not an option

In 2015 I left a corporate career that I had poured my heart & soul into and jumped head first into a career in real estate.

I had just moved to Jupiter, was five months pregnant, had an 18-month-old on my hip, and a husband who had just left to play baseball in Texas for the season.

I had zero experience in real estate, knew basically no one in Florida, and had very little money to spend on trying to make this new career gig work.

But!!!!! Failure was not an option. 🔥

Here’s what I did:
I begged other agents to let me host open houses for them at their listings and spent every single weekend hosting
open house
✅ after open house
✅ after open house
✅ after open house 😂

I made it my mission to turn every interaction into a client conversion. And if they couldn’t become a client, I was relentless in my pursuit of them introducing me to someone who could be.

🤔 You’re not buying today? Cool - I’ll sell you something tomorrow.
🤔 You already have an agent? Cool - who is your neighbor? Can I have their number?
🤔 You’re not selling but your cousin might be renting? Cool - lemme get her number.
🤔 You’re currently renting with no plans to buy? Love it - I’ll call you in a few months to either renegotiate your lease or sell you a home.

I was relentless.

I spent hours working rentals and writing leases where the commission was $25 for weeks worth of work, all in the name of securing another client for my database.

I hustled hard and did every single thing I could think of to drum up business — sometimes in creative, fresh ways. Other times, being scrappy as all hell was my answer. Rentals weren’t beneath me. $50k shit box sales were my jam. I did it all.

Love sharing this story — one of my first early sales came as a result of me wandering strategically around Publix and Target with my “real estate agent” name tag on, hoping someone would accidentally-on-purpose engage me in a conversation about the real estating.

I was scrappy, hungry, and dead set on making real estate work.

[ℂ𝕠𝕟𝕥𝕚𝕟𝕦𝕖𝕕 𝕚𝕟 ℙ𝕒𝕣𝕥 𝟚]

Holly Meyer Lucas is an award winning, top producing real estate leader and the founder of the Meyer Lucas Real Estate Team at Compass. Based in Jupiter, Florida and servicing the Palm Beach area of South Florida, Holly and her team of agents use cutting edge marketing techniques and analytics to drive their luxury home sales. While Holly is known nationally for her work with professional athletes and their families, she and her team treat every client like an MVP. To learn more about Holly and the Meyer Lucas Team, including seeing our current listings, please visit http://www.meyerlucas.com