A buyer’s imagination is a scary place. Their impression of a home is often set within the first 30 seconds of them walking in the front door. Is your realtor managing that message and impression? 🤔✨🍋
One of my favorite things about being a marketer of homes is figuring out what the perfect narrative is for our listings. Telling that strategically crafted story to prospective buyers through our visual marketing and in-person showings are what make this job so fun and can be the deciding factor for a buyer.
A realtor’s job is to present the material facts of a property, but whose to say we can’t do that without a little flair and a carefully thought out song and dance? ✨💃🏼
If you aren’t setting the narrative of the home, you’re leaving wAaAaay too much up to chance. A buyer’s imagination is a scary place 😂 What story are the buyers telling themselves as they walk in the front door of your home?
^ That’s a message and narrative you definitely want to manage.
Hire a realtor who fully understands that a carefully thought out presentation can be the difference between “this is the one!” and “eh, we’re going to pass.”
Holly Meyer Lucas is an award winning, top producing real estate leader and the founder of the Meyer Lucas Real Estate Team at Compass. Based in Jupiter, Florida and servicing the Palm Beach area of South Florida, Holly and her team of agents use cutting edge marketing techniques and analytics to drive their luxury home sales. While Holly is known nationally for her work with professional athletes and their families, she and her team treat every client like an MVP. To learn more about Holly and the Meyer Lucas Team, including seeing our current listings, please visit http://www.meyerlucas.com